For the farmers, ranchers, and those who support the industry that feeds the world

When I married my high school sweetheart (a 4th generation rancher) I knew ranch life was in my future. What I didn't know was that I would develop a deep passion for this industry and the lifestyle that comes with it. My apparel reflects that passion and my journey from city girl to rancher.

I love being able to show my support for ag and be comfortable at the same time! I can dress my T shirts up or down and love how versatile they are!

Maria L.Customer

Absolutely love my heavy blend hoodie. It's so soft, but durable at the same time. Perfect for chores on the farm!

Julia M.Customer

On the Blog

How your life feels is more important than how it looks

How your life feels is more important than how it looks

Sometimes, I’m embarrassed when people come to our home - an old single wide with wood paneling and chipped paint.Sometimes, I’m embarrassed when people ask me what I do. “Stay at home mom who helps on the ranch as needed” doesn’t come out as confidently as “teacher” or “ranch hand” used to.Sometimes, when I look at others my age, I feel overwhelmed with where Tom...

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Give Yourself Permission to be Happy

Give Yourself Permission to be Happy

When I was a teacher, I was constantly looking for a way out of my career.I could have walked away at any time, found a new job, started over, but I was scared to let go.For 6 years, I told myself that I could tough it out, that I could make it work.When I finally found the courage to leave, I felt embarrassed. I worried...

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The Pursuit of Perfection

The Pursuit of Perfection

Recovering perfectionist here.I like the appearance of having it all together. I like the idea of being the girl who is good at everything. I will take on all the tasks, even when I don’t have time or energy, because I don’t like looking “bad.”My perfectionism is 100% rooted in people pleasing. (Just typing that makes me cringe 🥴)I’ve pretty much been able to meet...

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